Media Buyer/Planner Job at Lopez Negrete Communications, Houston, TX

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  • Lopez Negrete Communications
  • Houston, TX

Job Description

Job Description

Media Planner & Buyer— Bilingual / Multicultural (English/Spanish)

Location: Role is onsite in Houston, Texas

Lopez Negrete Communications is seeking a Media Planner & Buyer to develop and execute integrated media strategies. This role supports multicultural and bilingual campaigns across traditional platforms, ensuring efficient buys, strong performance, and impactful reach.

Key Responsibilities

  • Build strategic media plans aligned to client goals, targeting Texas DMAs and multicultural audiences
  • Recommend channel mix across TV, radio, OOH
  • Negotiate with vendors and manage IOs, budgets, flighting, and added value
  • Oversee trafficking, creative rotations, and campaign pacing
  • Monitor performance, optimize mid-flight, and provide post-campaign insights and reporting
  • Collaborate cross-functionally with account, creative, and analytics teams

Qualifications

  • 4–7+ years in media planning and/or buying (agency or in-house)
  • Experience buying and planning Texas markets and working with bilingual/multicultural audiences
  • Strong knowledge of media KPIs
  • Bilingual English/Spanish a MUST.

Great opportunity for a strategic + detail-driven media professional passionate about multicultural marketing .

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