Job Description

Job Description

Job Description

Director of Marketing and Communications

Location: Richmond, VA 
Telework: Hybrid
Experience: Mid-Senior 
Number of Openings: 1
Job Status: Full Time, Exempt
Salary Range: 65K-75K annually 
Reports to: President and CEO

The James River Association(JRA) is a non-profit organization on a mission to protect the James River and connect people to it. JRA is seeking a full-time Director of Marketing and Communications. This role involves managing marketing strategies, overseeing communications, handling media relations, coordinating outreach, and raising awareness of JRA. Reporting to the President and CEO and working closely with the Senior Digital Marketing Manager, the Director will ensure consistent messaging and branding across all programs and activities.

The ideal candidate will have excellent communication and interpersonal skills, strong project management experience, a proven track record in marketing campaigns, media relations experience, and a personal interest in the James River.

Responsibilities: 

• Develop and execute annual strategic marketing plan to increase awareness of JRA and assist JRA in achieving its mission and goals
• Manage and work closely with Senior Digital Marketing Manager to develop and implement targeted strategies
• Manage JRA’s marketing committee, leading meetings and keeping members informed and engaged
• Act as primary contact for the media, handling all press outreach, fielding interview requests, and working with fellow staff to create press releases and story pitches
• Work with the Development team to promote and cultivate JRA cause marketing partnerships
• Oversee community partner initiatives and opportunities, managing outreach and collaborating with community partners to bring awareness to JRA’s mission and work
• Lead the strategy for marketing JRA events and staff certain events when needed

James River Association – Director of Marketing and Communications

• Along with Senior Digital Marketing Manager, develop, produce, and track content for marketing and communication purposes, including e-newsletters, social media, website, and print collateral 
• Meet with program and development staff regularly to touch base about promotion and marketing needs
• Support marketing and communications goals that advance  James River for All and the Strategic Equity Plan, in close partnership with the Director of People & Culture, to promote inclusive, accessible, and equitable engagement across JRA’s programs and audiences.
• Ensure that all external communications from JRA are reviewed and approved for accuracy, clarity, and consistency with regard to JRA’s mission and core values
• Ensure that JRA’s brand is expressed consistently, comprehensively, and with the highest quality

Qualifications: 

• Exceptional interpersonal and verbal communication, with effective relationship-building skills
• Excellent writing and copyediting skills
• Highly computer savvy with working knowledge of G-suite, Mailchimp, social media platforms, and graphic design programs (Adobe, Canva)
• Superior organizational skills with high level of detail-orientation
• Strong time management skills with the ability to multi-task in a fast-paced environment
• Sound judgment, decision-making skills and discretion 
• An enthusiastic, creative, respectful, and flexible team player who embraces challenges and works proactively 
• Willingness to travel between JRA’s offices–this position primarily works remotely and out of the Richmond office but will need to periodically travel to our Lynchburg, Scottsville, and Williamsburg offices

Requirements:

• Bachelor’s degree in marketing, communications, public relations, nonprofit development, or related field
• Minimum of 5-7 years of experience successfully developing and executing marketing campaigns and working in media relations
• Ability to pass pre-employment background checks

Preferred Skills & Experience:

• Strategic Planning and Execution: The ability to develop and implement effective marketing strategies that align with the nonprofit’s mission and objectives, ensuring that all marketing efforts support the overall goals of the organization.
• Communication and Interpersonal Skills: Exceptional verbal and written communication skills to create compelling narratives and effectively convey the organization’s message, along with strong interpersonal skills to build and maintain relationships with stakeholders, partners, and the media.
• Project Management: Strong organizational and project management abilities to oversee multiple campaigns and initiatives simultaneously, ensuring they are completed on time, within budget, and achieve desired outcomes.

Competitive Salary & Benefits Package includes fully paid employee-only health and dental coverage, Life and LTD insurance, generous paid time off (starting at four weeks/year), twelve paid holidays, and 401(k) matched contributions! Professional development and growth opportunities. Work-life balance and dynamic, hybrid/flexible work environment. The exempt salary range for this full-time position is $65,000-$75,000 annually, depending upon several factors including education and work experience.

APPLY by sending your resume and cover letter to  talent@thejamesriver.org. This position will remain open until filled.

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